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Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge

by: Moore, Geoffrey A.

Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge

by: Moore, Geoffrey A.

ISBN 13:
9780887308246
ISBN 10:
0887308244
Edition: Reprint
Format: Paperback
Copyright: 05/14/1999
Publisher: HarperCollins Publications
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Summary

Provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Softcover. DLC: High technology industries--Marketing.

Acknowledgments	p. ix
Introduction	p. xiii
The Development of Hypergrowth Markets
The Land of Oz	p. 3
Crossing the Chasm--and Beyond	p. 13
In the Bowling Alley	p. 27
Inside the Tornado	p. 63
On Main Street	p. 101
Finding your Place	p. 131
Implications for Strategy
Strategic Partnerships	p. 153
Competitive Advantage	p. 175
Positioning	p. 201
Organizational Leadership	p. 219
Index	p. 239
Table of Contents provided by Syndetics. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge

Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge

9780887308246

0887308244

Summary

Author Biography

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge

Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge

9780887308246

0887308244

Summary

Author Biography

Table of Contents

Supplemental Materials

Write a Review

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