Free Shipping On Every Order
Rent More, Save More! Use code: KBRENTAL
5% off 1 book, 7% off 2 books, 10% off 3+ books
Innovation Management and New Product Development
Innovation Management and New Product Development
- ISBN 13: 9781292251523
- ISBN 10: 1292251522
- Edition: 7th
- Format: Paperback
- Copyright: 11/12/2021
- Publisher: Pearson
List Price $213.31 Save
| TERM | PRICE | DUE |
|---|---|---|
Free Shipping Both Ways
Highlight/Take Notes Like You Own It
Purchase/Extend Before Due Date
Free Shipping On Every Order
List Price $213.31 Save $57.43
Usually Ships in 24-48 Hours
We Buy This Book Back!
.svg "Free Shipping On Every Order"){kind=icon}
Free Shipping On Every Order
List Price $213.31 Save $1.14
Print on Demand: 2-4 Weeks. This item cannot be cancelled or returned.
We Buy This Book Back!
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Explore key concepts of managing innovation and engage with latest developments in the field
Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.
