For courses in Introduction to Fashion and Fashion Merchandising. This acclaimed text provides a strong, multidisciplinary foundation for individual and family clothing choices as it balances theory with actual applications. The authors present a broad base of knowledge at an introductory level for students' general educationunlike other texts, which focus more narrowly on the needs of fashion majors only. Packed with activities, learning objectives, illustrations, and photographs, this user-friendly book meets the needs of future fashion professionals as well as students taking a single fashion course.