Your customers don't care about you. They care about themselves and the solutions they need. However, most marketing books focus solely on attracting new customers, without giving proper coverage to your already existing customer base. By ignoring your existing customers, you can't provide the solution that they're looking for, which ultimately drives them to your competition. The book takes the next step in this discussion, focusing on maximizing customer conversion and retention through customer centric marketing tactics. In a highly designed and colorful format, the book provides clear and actionable advice to sales professionals and helps strengthen the relationship between sales and marketing teams. Learn how to Hire and attract great customers Create remarkable customer-centric content Convert more leads and customers through personalization Use marketing as a tool for customer retention Align sales and marketing to get contented customers