9781933199061

The IMC Handbook: Readings & Cases in Integrated Marketing Communications

  • ISBN 13:

    9781933199061

  • ISBN 10:

    1933199067

  • Format: Paperback
  • Copyright: 01/01/2015
  • Publisher: Racom Communications

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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