How to Conduct Surveys
How to Conduct Surveys
- ISBN 13:
9780803924567
- ISBN 10:
0803924569
- Format: Paperback
- Copyright: 08/01/1985
- Publisher: Sage Pubns
- Newer Edition
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Summary
Arlene Fink and Jacqueline Kosecoff's practical guide examines the nuts and bolts of interview and questionnaire design. It takes the reader through the process of deciding informational needs, choosing a questionnaire or interview format, designing a data-collection method, choosing a sample, analyzing the findings and reporting results. The book is geared to everyone who needs to learn how to do a simple survey, regardless of background. With practical exercises and informative appendices, this book is appropriate for both self-teaching and classroom use.