CARL I. FERTMAN, PHD, MCHES, is an Associate Professor in Health and Physical Activity and the Executive Director of the Maximizing Adolescent Potentials (MAPS) Program at the University of Pittsburgh School of Education.

DIANE D. ALLENSWORTH, PHD, is Professor Emeritus at the Kent State University College of Education.

SOCIETY FOR PUBLIC HEALTH EDUCATION (SOPHE) is the leading international professional association for health education professionals, faculty, and students. Founded in 1950, SOPHE is the only independent professional organization devoted exclusively to health education and health promotion in all settings.

List of Figures and Tables xv

Editors xix

The Contributors xxi

SOPHE xxv

Preface xxvii

Acknowledgments xxxiii

Part One: Foundations of Health Promotion Programs 1

Chapter 1 What Are Health Promotion Programs? 3
Carl I. Fertman, Diane D. Allensworth, and M. Elaine Auld

Health, Health Promotion, and Health Promotion Programs 3

Historical Context for Health Promotion 6

Healthy People: A National Public-Private Partnership to Promote Health 10

Impact of the Patient Protection and Affordable Care Act on Health Promotion 12

Health Education and Health Promotion 15

Settings for Health Promotion Programs 16

Stakeholders in Health Promotion Programs 19

Advisory Boards 20

Health Promotion, Health Care, and eHealth 21

Summary 23

For Practice and Discussion 23

Key Terms 24

References 25

Chapter 2 Advancing Equity and Eliminating Health Disparities 29
Francisco Soto Mas, Diane D. Allensworth, Camara Phyllis Jones, and Holly E. Jacobson

Population Groups Experiencing Health Inequities and Disparities 29

Understanding Racial and Ethnic Differences in Health 36

Program Strategies to Achieve Health Equity and Eliminate Health Disparities Among Minorities 37

Engage Minority Groups and Communities Directly in Addressing Health Promotion Issues 38

Summary 46

For Practice and Discussion 47

Key Terms 48

References 48

Chapter 3 Theory in Health Promotion Programs 53
Melissa Grim and Brian Hortz

Theory in Health Promotion Programs 53

Foundational Theories/Models: Intrapersonal Level 55

Foundational Theories/Models: Interpersonal Level 59

Foundational Theories/Models: Population Level 62

Foundational Theories/Models Applied Across the Levels 66

Health Promotion Program Planning Models 67

Using Health Theories and Planning Models 75

Summary 75

For Practice and Discussion 76

Key Terms 77

References 77

Part Two: Planning Health Promotion Programs 83

Chapter 4 Assessing the Needs of Program Participants 85
James H. Price, Joseph A. Dake, and Britney Ward

Defining a Needs Assessment 85

Conducting a Health Needs Assessment 92

Promoting a Needs Assessment 92

Using Primary Data Methods and Tools 93

Using Secondary Data Methods and Tools 99

Reporting and Sharing the Findings 101

Summary 107

For Practice and Discussion 108

Key Terms 109

References 110

Chapter 5 Making Decisions to Create and Support a Program 113
Jiunn-Jye Sheu, W. William Chen, and Huey-Shys Chen

Identifying a Mission Statement, Goals, and Objectives 113

Writing Program Objectives 115

Deciding on Program Interventions 119

Selecting Health Promotion Materials 122

Using Evidence-Based Interventions 124

Developing Effective Policies and Procedures 130

Transitioning to Program Implementation 135

Summary 137

For Practice and Discussion 138

Key Terms 139

References 139

Part Three: Implementing Health Promotion Programs 141

Chapter 6 Implementation Tools, Program Staff, and Budgets 143
Jean M. Breny, Michael C. Fagen, and Kathleen M. Roe

From Program Planning to Action Planning 143

Preparing a Logic Model 145

Using a Gantt Chart to Guide Implementation 149

Additional Implementation Planning Tools 152

Planning for Implementation Challenges 153

Hiring and Managing High-Quality Program Staff 157

Budgeting and Fiscal Management 161

Summary 166

For Practice and Discussion 167

Key Terms 168

References 168

Chapter 7 Advocacy 171
Regina A. Galer-Unti, Kelly Bishop, and Regina McCoy Pulliam

Creating an Advocacy Agenda for a Program 171

Advocacy as a Professional Responsibility 174

Examples of Successful Health Policy Advocacy 175

Becoming Fluent in the Language of Advocacy 176

Forming Alliances and Partnerships for Advocacy 181

Advocacy Methods 183

Advocacy and Technology 189

Summary 189

For Practice and Discussion 190

Key Terms 191

References 191

Chapter 8 Communicating Health Information Effectively 193
Neyal J. Ammary-Risch, Allison Zambon, and Ellen Langhans

Communication in Health Promotion Programs 193

Developing a Communication Plan for a Site 201

Developing and Pretesting Concepts, Messages, and Materials 207

Summary 214

For Practice and Discussion 215

Key Terms 216

References 216

Chapter 9 Where Money Meets Mission: Developing and Increasing Program Funding 219
Carl I. Fertman, Karen A. Spiller, and Angela D. Mickalide

Knowing Program Funding 219

Sources of Program Funding 220

Funding Varies by Program Participants and Setting 224

Writing a Grant Proposal 226

Maintaining Relationships with Funders 232

Fundraising 234

Working with Board Members 237

Summary 239

For Practice and Discussion 239

Key Terms 240

References 240

Part Four: Evaluating and Sustaining Health Promotion Programs 243

Chapter 10 Evaluating Health Promotion Programs 245
Joseph A. Dake and Timothy R. Jordan

Why Evaluate a Health Promotion Program? 245

How Do I Get Started? 246

Evaluation Frameworks 257

Evaluation Design 260

Data Collection and Analysis 263

Evaluation Reports 264

Implementing an Evaluation 266

Summary 270

For Practice and Discussion 271

Key Terms 272

References 272

Chapter 11 Big Data and Health Promotion Programs 275
Carl I. Fertman, Joseph A. Dake, and Margaret Wielinski

What Is Big Data? 275

Data Mining with Health Promotion Big Data 279

Big Data Enhances the Impact and Sustainability of Health Promotion Programs 284

Big Data Challenges 286

Health Information Management and Health Informatics Professionals: Big Data Professional Fields 289

Summary 292

For Practice and Discussion 292

Key Terms 293

References 293

Chapter 12 Leadership for Change and Sustainability 295
Sara L. Cole and David A. Sleet Catalyzing and Mastering Change 295

Engaging Participants and Building Support 298

Collective Impact 302

Networking, Outreach, and Referrals 304

Online Communities 305

Ensuring Competence Through Credentialing 308

Implementation Science to Improve Program Effectiveness 312

Enhancing Program Impact and Sustainability 313

Summary 316

For Practice and Discussion 316

Key Terms 317

References 317

Part Five: Health Promotion Programs in Diverse Settings 323

Chapter 13 Promoting Health in Schools and Universities 325
Diane D. Allensworth, Jim Grizzell, Beth Stevenson, and Marlene K. Tappe

Rationale for Promoting Health in Schools and Universities 325

Evolving Role of Promoting Health in Schools and Universities 328

Current Role of Promoting Health: Preschool Through Postsecondary Schooling and Universities 329

Resources and Tools 338

Challenges 340

Career Opportunities 341

Summary 342

For Practice and Discussion 343

Key Terms 343

References 344

Chapter 14 Patient-Centered Health Promotion Programs in Health Care Organizations 349
Louise Villejo, Cezanne Garcia, and Katherine Crosson

Historical Context and Evolution of Engaging Patients and Families in the Design and Delivery of Health Promotion Programs 349

Effective Programs in Health Care Organizations 351

Health Promotion Resources 356

Challenges for Programs in Health Care Organizations 361

Career Opportunities 364

Summary 367

For Practice and Discussion 368

Key Terms 369

References 369

Chapter 15 Health Promotion Programs in Workplace Settings 373
Laura Linnan and Anna Grummon

Workplace Health Promotion—A Brief History and Current Trends 373

Leading by Example: Workplace Success Stories 376

The Future of Workplace Health Promotion 378

Career Opportunities inWorkplace Health Promotion 384

Resources and Tools 386

Summary 390

For Practice and Discussion 390

Key Terms 392

References 392

Chapter 16 Promoting Community Health: Local Health Departments and Community Health Organizations 397
Michael T. Hatcher, Diane D. Allensworth, and Frances D. Butterfoss

Brief History of Community Health Organizations 397

Local Health Department Services 400

Community Health Organization Services 403

Resources and Tools 404

Challenges 410

Career Opportunities 412

Summary 415

For Practice and Discussion 416

Key Terms 417

References 417

Glossary 419

Index 445

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