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Health Communication in the New Media Landscape

by: Parker, Jerry C.

Health Communication in the New Media Landscape

by: Parker, Jerry C.

ISBN 13:
9780826101228
ISBN 10:
0826101224
Edition: 1st
Format: Hardcover
Copyright: 10/01/2008
Publisher: Springer Pub Co

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Summary

To date, little guidance exists for health care professionals who want and need new ways to communicate health information with each other, their patients, and the general public. To address this need, Health Communication in the New Media Landscape presents innovative, media-based methods of communication to graduate students, educators, health care professionals, public health officials, and communication experts.

Contributors	p. xiii
Foreword	p. xxvii
Preface	p. xxxi
Acknowledgments	p. xxxiii
Health Communication: Current Status and Trends	p. 1
The Challenge of Health Care and Disability	p. 3
Assessing the Health of Nations	p. 5
Overview of Health Status in the United States	p. 6
Overview of Worldwide Health Status	p. 14
Meeting the Health Care Challenge	p. 17
Opportunities in the New Media Landscape	p. 18
Emerging Demographics and Health Care Trends	p. 23
Ecological Model of Social Determinants of Health	p. 23
Emerging Demographics	p. 29
Health Care Trends	p. 32
Challenges and Opportunities	p. 35
Call to Action	p. 36
Communication Strategies for Reducing Racial and Cultural Disparities	p. 41
Disparities and Inequities	p. 42
Research on Health Communication and U.S. Racial/Ethnic Groups	p. 43
Mass Media Health Campaigns for U.S. Ethnic/Racial Groups	p. 44
Mass Media Channels	p. 47
The Future of Mass Media Campaigns	p. 52
Health Communication: Trends and Future Directions	p. 59
Contexts of Health Communication	p. 60
Areas of Health Communication	p. 63
Key Trends in Health Care	p. 73
Grand Challenges in Health Care Communication	p. 80
Emerging Trends in the New Media Landscape	p. 93
The Health Communication Media Choice Model	p. 95
What's Happening in Today's Media?	p. 95
Health Communication Research in the New Media Landscape	p. 98
The Health Communication Media Choice Model	p. 99
Implications for Health Communication	p. 109
Health Communication in the New Media Landscape	p. 117
Enhancing Consumer Involvement in Health Care	p. 119
The Day The World Changed	p. 119
Purpose of the Chapter	p. 121
Consumer Behavior in the New Media Environment	p. 122
Human Factors	p. 122
An Era of Unfettered Access to Information	p. 123
The Activated Patient	p. 126
Caveats and Research Opportunities	p. 141
E-Health Self-Care Interventions for Persons With Chronic Illnesses: Review and Future Directions	p. 151
Methodology	p. 153
Results	p. 153
Other Online Self-Help Programs for Various Chronic Diseases	p. 165
Conceptual and Methodological Issues	p. 170
Implications for Practice	p. 173
Increasing Computer-Mediated Social Support	p. 243
Sources of Social Support on the Internet	p. 244
Social Support and Health Outcomes	p. 246
Relational Concerns When People Seek/Provide Support	p. 247
Research on Computer-Mediated Support Groups	p. 248
Theoretical Approaches to the Study of Computer-Mediated Support Groups/Communities	p. 252
Ways to Increase Computer-Mediated Social Support	p. 258
Engaging Consumers in Health Care Advocacy Using the Internet	p. 267
The Need for Health Care Advocacy	p. 268
Consumer Use of the Internet to Support Health Care Needs	p. 270
Traditional Approaches to Advocating for Policy	p. 273
Health Care Advocacy	p. 274
Increase in the Use of the Internet for Advocacy	p. 275
Using the Internet for Health Care Advocacy	p. 276
Summary and Areas for Further Research	p. 279
Improving Physician-Patient Communication	p. 283
Current State of Physician-Patient Communication	p. 285
Recent Developments in Physician-Patient Communication	p. 286
New Media and Physician-Patient Communication	p. 288
Practical and Operational Challenges of New Media	p. 295
Implications for the Future	p. 297
Health Literacy in the Digital World	p. 303
Defining Health Literacy	p. 304
Mapping Our Way to the Next Disaster? GIS, Emergency Preparedness, and Health Literacy	p. 307
Case Study: Electronic Medical Records	p. 313
Health Literacy Load Analysis	p. 316
Future Directions	p. 323
Making the Grade: Identification of Evidence-Based Communication Messages	p. 325
The Knowledge Gap	p. 326
Knowledge Translation	p. 327
Need for Knowledge Translation and Evidence-Based Practices	p. 329
Rating the Quality of Research	p. 329
Initiatives to Rate and Synthesize Health Care Research	p. 331
Knowledge Translation and the Disability Right to Know Clearinghouse	p. 332
Beyond Research Quality	p. 333
Promoting Knowledge Translation of Health and Mental Health Information	p. 335
New Strategies of Knowledge Translation: A Knowledge Value Mapping Framework	p. 341
Knowledge Translation and the Definition of a Communication Agenda	p. 342
Communities of Producer-Users in Need of Translation	p. 348
Content and Value in Knowledge Flows	p. 352
Knowledge Value Mapping: A Framework of Knowledge Translation Strategy Design	p. 359
Concluding Remarks: Do We Need a New Institutionalization of the Health Care Professions?	p. 365
International Innovations in Health Communication	p. 373
Lessons From Past Experiences	p. 375
Emerging Technologies	p. 380
Limitations of New Technology in the Developing World	p. 388
Connecting Cognate Fields: Health Communication and Biomedical Informatics	p. 395
Biomedical Informatics	p. 396
Health Communication	p. 401
Overlapping Research Foci and Variables	p. 404
New Media: A Third Force in Health Care	p. 417
Access to Health Care	p. 419
Health Care Quality	p. 424
Health Literacy	p. 427
Aging of Americans and Digital and Electronic Media	p. 429
The New Media as the Third Force in Health Care	p. 432
Health Communication in the New Media Landscape: A Summary	p. 437
Index	p. 447
Table of Contents provided by Ingram. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

Health Communication in the New Media Landscape

Health Communication in the New Media Landscape

9780826101228

0826101224

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Table of Contents

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