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This one of a kind text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audiences'¬" needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication; creating a valuable message accomplishes that change.
Table of Contents
Theory-Based Message Design
From Psychological Theory to Message Design: Lessons From the Story of Gain-Framed and Loss-Framed Persuasive Messages
The Integrated Model of Behavioral Prediction as a Tool for Designing Health Messages
Health Risk Message Design Using the Extended Parallel Process Model
Using Emotional Appeals in Health Messages
Designing Inoculation Messages for Health Communication Campaigns
Using Narratives to Promote Health: a Culture-Centric Approach
Audience-Centered Message Design
The Cultural Variance Framework for Tailoriing Health Messages
The Communication Theory of Identity as a Framework for Health Message Design
Religiosity, Spirituality and the Design of Health Communication Messages and Interventions
Addressing Health literacy in the Design of Health Messages
Addressing Fatalism with Health Communication Messages
Deigning Messages for Individuals in Different Stages of Change
Designing High Message Sensation Value Messages for the Sensation Seeking Audience
Table of Contents provided by Publisher. All Rights Reserved.