9781422189856

HBR's 10 Must Reads on Innovation

  • ISBN 13:

    9781422189856

  • ISBN 10:

    1422189856

  • Format: Paperback
  • Copyright: 03/12/2013
  • Publisher: Perseus Distribution Services

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Take your business into the future--the right way. In these ten definitive Harvard Business Reviewarticles, the world's foremost authorities on innovation demonstrate how to place the right bets when picking ideas to pursue, tweak new ventures through experimentation, and tailor your efforts to meet customers' most pressing needs. Innovation luminaries including Peter Drucker, Rosabeth Moss Kanter, and Clayton Christensen provide insights and advice that you need to: Adapt innovations from the developing world to wealthier markets Plan all-new ventures by testing and tweaking Manage risk across an innovation portfolio Avoid classic pitfalls such as stifling innovation with rigid processes Iterate to arrive at the best possible product offering HBR's 10 Must Reads on Innovation--coming Spring 2013 along with these other new additions to the popular series: HBR's 10 Must Reads on Communication HBR's 10 Must Reads on Teams HBR's 10 Must Reads on Making Smart Decisions HBR's 10 Must Reads on Strategic Marketing HBR's 10 Must Reads on Collaboration

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