9780470675052

The Handbook of Media and Mass Communication Theory

  • ISBN 13:

    9780470675052

  • ISBN 10:

    0470675055

  • Format: Hardcover
  • Copyright: 05/05/2014
  • Publisher: Wiley-Blackwell

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication.

  • Focuses on all aspects of current and classic theories and practices relating to media and mass communication
  • Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas
  • Gives niche theories new life in several essays that use them to illuminate their application in specific contexts
  • Features coverage of a wide variety of theoretical perspectives
  • Pays close attention to the use of theory in understanding new communication contexts, such as social media

Author Biography

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Table of Contents

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