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To get any new business idea off the ground or develop and better manage an existing business, you must have a plan-and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. This comprehensive guide covers every aspect of preparing and using a business plan. It explains:
Graham Friend and Stefan Zehle have spent their careers working on business planning projects around the world for both small and large businesses, and in 2000 they founded Coleago Consulting, a specialist telecommunications, media and technology management consulting firm. Graham Friend, who is a chartered accountant and the co-author of Guide to Business Modelling (Economist series), specialises in financial analysis, planning and business modelling. Stefan Zehle, who has an MBA, is a strategic analysis and market planning specialist and his articles for the telecommunications industry are widely published.
Table of Contents
The business plan
The business planning process
Analysing the environment
Analysing the firm
Industry and competitor analysis
Product and portfolio analysis
Generating strategic options
Market analysis and strategy
The operational plan
Modelling the business
Completing the financial statements
Reviewing the financial statements
Evaluating strategic options
Presenting the business plan and obtaining approval
Implementing the business plan
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