9781118206683

Good Works! : Marketing and Corporate Initiatives That Build a Better World... and the Bottom Line

  • ISBN 13:

    9781118206683

  • ISBN 10:

    1118206681

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 06/05/2012
  • Publisher: Wiley

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $27.95 Save

Free Shipping Free Shipping On Every Order
Usually Ships in 3-4 Business Days

Summary

Marketing guru Philip Kotler explains how social initiatives can help your business grow Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the worlds leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the worlds leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, youll find that you can generate significant resources for your cause while achieving financial success.

Author Biography

Read more

Table of Contents

Read more

Write a Review