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Global Marketing Management
Global Marketing Management
- ISBN 13:
9780199267521
- ISBN 10:
0199267529
- Format: Paperback
- Copyright: 09/14/2006
- Publisher: Oxford University Press
- Newer Edition
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Summary
Global Marketing Management provides a comprehensive and complete solution for lecturers teaching the subject. As well as covering long-standing topics, there is a focus on contemporary and pervasive issues with chapters such as Corporate Social Responsibility and Ethics, Managing Knowledge in Global Operations, Global Marketing Relationships and Global Marketing in the Digital Age.
