9780130842688

Global Marketing

  • ISBN 13:

    9780130842688

  • ISBN 10:

    0130842680

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 08/01/1999
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This undergraduate new edition offers a concise introduction to the field that is presented in a lively student-oriented style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing.

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