9780078112911

Global Business Today

  • ISBN 13:

    9780078112911

  • ISBN 10:

    0078112915

  • Edition: 9th
  • Format: Paperback
  • Copyright: 01/14/2015
  • Publisher: McGraw-Hill Education

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and award-winning instructors to present a contemporary and realistic perspective of this multi-faceted field. For the 9th edition, G. Tomas M. Hult from Michigan State University has joined Charles Hill to deliver a program that is:

Current—it is comprehensive and up-to-date.

Application Rich—it goes beyond an uncritical presentation and shallow explanation of the body of knowledge.

Relevant—it focuses on managerial implications.

Integrated—its tight flow between chapters is fully integrated with proven adaptive technology.

Global Business Today—The market-leading program of international business.

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