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Written by renowned international consultant, author and instructor Michael Peng, GLOBAL BUSINESS demonstrates how the ability to look at business from a variety of viewpoints is one of the most important components of success in the contemporary global business environment.
Table of Contents
Understanding Formal Institutions: Politics, Laws, and Economics
Emphasizing Informal Institutions: Cultures, Norms, and Ethics
Leveraging Resources and Capabilities
Investing Abroad Directly
Dealing with Foreign Exchange
Capitalizing on Global and Regional Integration
Growing and Internationalizing the Entrepreneurial Firm
Entering Foreign Markets
Managing Global Competitive Dynamics
Making Alliances and Acquisitions Work
Strategizing, Structuring, and Learning Around the World
Competing on Marketing and Supply Chain Management
Managing Human Resources Globally
Governing the Corporation Around the World
Managing Corporate Social Responsibility Globally
Table of Contents provided by Publisher. All Rights Reserved.