9780066620367

Giants of Enterprise : Seven Business Innovators and the Empires They Built

  • ISBN 13:

    9780066620367

  • ISBN 10:

    0066620368

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 01/01/2000
  • Publisher: HarperCollins Publications

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Seven business innovators and the empires they built. The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: George Eastman and his invention of the Kodak camera; Thomas Watson of IBM; Henry Ford and his automobile; Charles Revson and his use of television advertising to drive massive sales for Revlon; Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; Andrew Carnegie and his steel empire; Sam Walton and his unprecedented retail machine, Wal-Mart.

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