9781439896532

Getting Started with Business Analytics: Insightful Decision-Making

  • ISBN 13:

    9781439896532

  • ISBN 10:

    1439896534

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 03/26/2013
  • Publisher: Chapman & Hall

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This book provides a better understanding of what machine learning is and explains how machine learning can benefit organizations across their various operations and departments, from IT to marketing to management. Applying different machine learning methods to real-world settings, it describes how to integrate machine learning into a business analytics approach and shows how this approach can enhance decision making. The text incorporates case studies and offers supplementary information on a supporting website.

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