9781118956977

Shake up and redefine the market by changing your game!

A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game… and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them.

‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better?

Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources.

Gamechangers offers guidance on:

Thinking smarter and acting faster
Embracing the new tricks of business
Understanding how gamechangers dream and disrupt
Delivering practical results and winning

Peter Fisk is a business and innovation, brand and marketing expert. He is a bestselling author of six books, a keynote speaker, and experienced consultant and coach to business leaders around the world. He has been described by Business Strategy Review as "one of the best new business thinkers."
Peter founded and leads GeniusWorks, the brand and business innovation company, working with business leaders to see things differently, to imagine, develop and implement more inspired strategies for brands, innovation and marketing. He works globally and across sectors, sharing insights, ideas and next practices. Recent clients include American Express and Coca Cola, GSK and Marks & Spencer, Microsoft and O2, Philosophy and Red Bull, Shell and Virgin, Vodafone and Volkswagen.
He has worked with over 150 companies, in more than 30 countries.He was previously the transforming CEO of the world's largest marketing organisation, the Chartered Institute of Marketing.

INTRODUCTION

Are you ready to change the world? 1

PART 1 Are You Ready? 8

1. Play 11

2. Change 21

3. Win 29

PART 2 Change the Game 36

4. Think 39

5. Explore 53

6. Disrupt 67

7. Inspire 81

8. Design 97

9. Resonate 111

10. Enable 121

11. Mobilize 129

12. Impact 139

13. Amplify 151

PART 3 The Gamechangers 166

14. Futurestore 173

15. Futurebank 185

16. Futurehealth 197

17. Futuregadget 209

18. Futuremedia 219

19. Futurefashion 229

20. Futuretravel 239

21. Futurefood 249

22. Futuretech 259

23. Futuremakers 271

PART 4 Gamechanger Labs 280

Future Lab 282

Creative Lab 286

Brand Lab 290

Performance Lab 294

APPENDIX

Doing More 298

The Author 299

The Book 300

What’s New? 300

What’s More? 300

What’s Next? 301

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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Gamechangers Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing

Gamechangers Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing

1118956974

Summary

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Table of Contents

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