did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

Fundraising the SMART Way, + Website Predictable, Consistent Income Growth for Your Charity

9781118640180

Fundraising the SMART Way, + Website Predictable, Consistent Income Growth for Your Charity

  • ISBN 13:

    9781118640180

  • ISBN 10:

    1118640187

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 03/24/2014
  • Publisher: Wiley
Sorry, this item is currently unavailable on Knetbooks.com

List Price $65.00 Save $2.27

New $62.73

Usually Ships in 2-3 Business Days

We Buy This Book Back We Buy This Book Back!

Included with your book

Free Shipping On Every Order Free Shipping On Every Order

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Extend or Purchase Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Summary

Strategic planning and tactical fundraising can maximize income and minimize costs

Fundraising is the lifeblood of the nonprofit, and, successful or otherwise, determines the organization's ability to provide for the group it serves. Every organization attempts to lower overhead while increasing donations, but this often proves to be impossible within existing frameworks. Effective fundraising - increasing donations while engaging more donors and lowering costs - requires a sound strategy that turns major roadblocks into minor hurdles that are easily overcome. It's not about trying harder, it's about working smarter.

Fundraising the SMART Way provides the groundwork for a complete revamp of organizational fundraising systems. Author Ellen Bristol applies twenty years of corporate sales experience and eighteen years in fund development consultation to the problem of inefficient fundraising. Bristol turns her extensive sales expertise toward the perspective of "selling" an organization to potential donors, increasing the donor pool, and lowering the cost of fundraising. The book details the questions every nonprofit should be asking to maximize the effectiveness of fundraising efforts, and encourages systematic strategy development by zeroing in on key factors such as:

  • Organizational goals, strengths, and weaknesses
  • Donor actions and motivations
  • Workload management and results QA
  • Opportunity evaluation and organizational action

The book outlines clear, concrete, actionable steps that can be immediately implemented to escalate income growth. Effective fundraising is sustainable, consistent, and on-target. It must exceed current need and expand to fill future need. Fundraising the SMART Way represents a true breakthrough in that it lays a foundation for true systemic overhaul, and can be the catalyst for the growth of any nonprofit.

Author Biography

Read more