The Fundamentals of Digital Advertising

  • ISBN 13:


  • ISBN 10:


  • Edition: 1st
  • Format: Paperback
  • Copyright: 12/17/2015
  • Publisher: AVA Publishing

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Sorry, this item is currently unavailable.


The Fundamentals of Digital Advertising is an informative introduction to advertising today. It explains the modernization of the advertising industry by examining the wide array of forms that digital advertising now takes, as well as looking at the trends and technologies which are likely to be used in the future. Focusing on real-life examples, it looks at how advertising creatives have responded to the different demands of digital campaigns, giving a crucial insight into this dynamic industry.

The text guides students through the exciting world of online and interactive advertising - covering everything from banner ads, advergames and viral campaigns to page takeovers and in-game advertising. The book includes many examples taken from successful campaigns to inspire students in their own projects.

Author Biography

Read more

Table of Contents

Read more

Write a Review