9780133076929

Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.

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The American Hotel and Lodging Educational Institute (AHLEI) is the premier source for delivering quality hospitality education, training and professional certification that serves the needs of hospitality schools and industries worldwide.

The AHLEI meets and exceed its education and training mission by providing materials for all levels of hospitality personnel via: online learning, distance learning courses, videos, seminars, textbooks, and study guides.

Professional certification from the AHLEI is the ultimate distinction of professional excellence for the hospitality industry. It certifies and validates competencies in conjunction with academia and industry experts for over 35 positions in the hospitality industry; designations from front-line to general manager, including the prestigious CHA - the Certified Hotel Administrator.

Service

Sales

Marketing

Tourism Research and Performance Reporting

Communications

Product Development

Technology

Human Resources

Member Care

Financial Management

Board Governance

Alliances, Destination Management in Canada

Destination Management in the United Kingdom

Destination Management in Mexico

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Fundamentals of Destination Management and Marketing with Answer Sheet (AHLEI)

Fundamentals of Destination Management and Marketing with Answer Sheet (AHLEI)

013307692X

Summary

Author Biography

Table of Contents

Supplemental Materials

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