9780133076929

Fundamentals of Destination Management and Marketing with Answer Sheet (AHLEI)

  • ISBN 13:

    9780133076929

  • ISBN 10:

    013307692X

  • Edition: 1st
  • Format: Paperback
  • Copyright: 05/30/2012
  • Publisher: Educational Institute

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.

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