"Strategy has never been so simple, accessible, powerful and practically directed to raise profits." Robin Field, former Chairman & CEO, Filofax "If you want a world-class strategy for next to no cost, this book is for you." Tim Bunting, Chairman, Betfair, and former Deputy Chairman, Goldman Sachs "Highly readable and amazingly useful. It distils the work of strategy experts and make it all so easy to use. Koch has a unique and insightful perspective on almost all aspects of strategy." Geoff Cullinan, Partner, Bain & Co "The new 'evolutionary' section on Corporate Strategy is fascinating and great fun to read." Marcus Alexander, Strategy Professor, London Business School "It is difficult to imagine how you could be a good strategist without this book...essential and stimulating reading." Chris Outram, Chairman Emeritus, OC&C Strategy Consultants "Takes the best ideas from academia and makes them practical for the busy business person. This is stuff you can put to great use NOW." James A. Lawrence, Vice-Chairman, General Mills, Inc. This best-selling guide is a proven winner for anyone crafting and realizing strategy. Every business needs a strategy. But what exactly is a good strategy? How do you get one? What are the key concepts and models you need to know about? In the third EDITION of this best-selling, widely acclaimed and highly readable guide, Richard Koch swings you breezily through each step in developing a great strategy, both for individual businesses and for firms as a whole. In his inimitable direct and engaging tone, Koch: shows how crafting strategy is fun demonstrates how strategy can raise profits in any business supplies a DIY strategy kit distils strategic thinking since 1960 into one handy overview provides a lively A-Z reference of strategy concepts, techniques and key thinkers For executives, consultants and students, the Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes. This is the smartest strategy available anywhere.