9781439853733

The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age

  • ISBN 13:

    9781439853733

  • ISBN 10:

    1439853738

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 03/14/2011
  • Publisher: CRC Press

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Examining communications between the media and the public during times of crisis, this book defines and specifies the stages of a crisis, explores the effect of the media, and discusses media ethics during a crisis scenario. It discusses how to develop communication plans, suggests what information to provide, and identifies the role of social media in the present-day digital age. A wealth of case studies demonstrates how to choose the appropriate media outlet and language to convey an informative message and avoid potential "bad press" due to mismanaging a situation.

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