9780273759539

Financial Times Guide to Business Development How to Win Profitable Customers and Clients

  • ISBN 13:

    9780273759539

  • ISBN 10:

    0273759531

  • Edition: 1st
  • Format: Paperback
  • Copyright: 05/23/2012
  • Publisher: FT Press

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

With over 650 tips, tactics, techniques and thought provoking business questions, The Financial Times Guide to New Business Development is the authoritative, down-to-earth guide to attracting more customers and clients, getting them to pay the prices you want and influencing them to recommend others to buy from you as well.

  • What do we have to do to be more successful?
  •  
  • How do we attract new customers and clients?
  •  
  • How do we work more effectively with the customers or clients we already have?
  •  
  • How do we generate more profit?

 

By the time you have read and digested the 650+ tips, tools, techniques and strategic questions in this book you will have the answers to all of these questions. You will also know what to do to get bigger and better results.

 

I am 100% confident that you will find the book engaging, provocative and informative and that, if you follow the steps, you will automatically experience massive improvements in your business development results.” – Ian Cooper

 

Shortlisted for the Innovation and Entrepreneurship category in the 2012 Chartered Management Institute's Management Book of the Year Awards.

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