9780131594104

Fashion Now A Global Perspective

  • ISBN 13:

    9780131594104

  • ISBN 10:

    0131594109

  • Format: Hardcover
  • Copyright: 09/30/2010
  • Publisher: Prentice Hall

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The approach of#xA0; Fashion Nowis#xA0;to emphasize fashion and marketing.#xA0;#xA0;By using this book students will learn that one#xA0;of the keys to becoming successful in the fashion business is through decision making based on the marketing approach.#xA0; First, find out what customers want and then provide a product of service to meet these needs or wants.#xA0; The basic language and#xA0;principles of fashion are presented early in the text so that students can apply these to more advanced marketing and merchandising discussions.#xA0; The globalization of fashion is a pervasive theme presented in many ways including history, international sourcing and trade and retailing.#xA0;

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