Fashion Marketing and Merchandising
Fashion Marketing and Merchandising
- ISBN 13:
9781590709184
- ISBN 10:
1590709187
- Edition: 3rd
- Format: Hardcover
- Copyright: 03/01/2009
- Publisher: Goodheart-Willcox Pub
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Summary
Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.