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Fashion Forecasting

by: Brannon, Evelyn L.

Fashion Forecasting

by: Brannon, Evelyn L.

ISBN 13:
9781563673504
ISBN 10:
1563673509
Edition: 2nd
Format: Paperback
Copyright: 05/31/2005
Publisher: Bloomsbury USA Academic
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Summary

A textbook for fashion professionals interested in improving forecasting abilities, this book combines the theories of fashion changes with the process of organizing and analyzing the information for presenting and implementing the forecast. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organization, analysis, interpretation, and presentation.

Forecasting Frameworks
The Fashion Forecasting Process
Introducing Innovation
The Direction of Fashion Change
Cultural Indicators
Fashion Dynamics
Colour Forecasting
Textile Development
The Look: Design Concepts and Style Directions
Marketplace Dynamics
Consumer Research
Sales Forecasting
Forecasting at Work
Competitive Analysis
Presenting the Forecast
Text Features
Resource Pointers providing addresses for Web-based forecasting information
Profiles of forecasting professionals
Chapter activities reinforcing content
Case Studies based on situations prevalent in the textile and apparel industry
Lists of periodical, broadcast and online information sources
Appendix lists agencies, consultants, trade asociations and other companies specialising in forecasting services
Glossary of key terms
New to this Edition
An 8-page 4-colour insert that demonstrates important theories in fashion forecasting
New career studies and profiles of fashion professionals
Methods explaining how to prepare a forecastiong portfolio
Updated illustrations and discussion questions
Instructor's Guide includes a sample syllabus, objectives for class sessions coordinated with chapters, discussion questions, classroom activities, project ideas, sources for visuals and test questions
PowerPoint Presentation prepared by the author provides the basis for classroom lecture and discussion for each chapter, and includes additional visuals to reinforce key concepts from the text
Table of Contents provided by Publisher. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

Fashion Forecasting

Fashion Forecasting

9781563673504

1563673509

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Fashion Forecasting

Fashion Forecasting

9781563673504

1563673509

Summary

Table of Contents

Supplemental Materials

Write a Review

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