9780060081997

The Fall of Advertising and the Rise of PR

  • ISBN 13:

    9780060081997

  • ISBN 10:

    0060081996

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 04/05/2010
  • Publisher: HarperCollins Publications

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in "The Public Relations Era," dramatizing the dominance of PR over advertising.

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