9780137152223

Facebook Era : Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

  • ISBN 13:

    9780137152223

  • ISBN 10:

    0137152221

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 01/01/2011
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Through case studies, examples, and a practical how-to guide, Shih, one of the world's top business social networking thought leaders and practitioners, helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing.

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