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This best-selling text focuses on presenting the basics of research in the social and behavioral sciences in an informative and personable manner. While the basic structure of the edition remains the same, there have been some significant improvements brought about to this edition including: increased emphasis on electronic searching including specical coverage on how to use Google, coverage of bibliographic tools including PsychInfo, the inclusion of developmental research models in the chapter on quasi-experimental methods, coverage of multiple baseline designs, and introduction to SPSS 13.0, and an all new instructor's test bank.
Table of Contents
The Role and Importance of Research
The Research Process: Coming to Terms
Selecting a Problem and Reviewing the Research
Sampling and Generalizability
Measurement, Reliability, and Validity
Methods of Measuring Behavior
Data Collection and Descriptive Statistics
Introducing Inferential Statistics
Nonexperimental Research: Descriptive and Correlational Methods
Nonexperimental Research: Qualitative Methods
Pre- and True Experimental Research Methods
Quasi-Experimental Research Methods: A Close Cousin to True Experimental Research
Writing a Research Proposal
Writing a Research Manuscript
An Introduction to SPSS 13.x
Sample Data Set
Answers to Exercises
Table of Contents provided by Publisher. All Rights Reserved.