9780030262180

Exploring Marketing Research

  • ISBN 13:

    9780030262180

  • ISBN 10:

    0030262186

  • Edition: 7th
  • Format: Paperback
  • Copyright: 09/24/1999
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.

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