Essentials of Strategic Management: The Quest for Competitive Advantage
Essentials of Strategic Management: The Quest for Competitive Advantage
- ISBN 13:
9780078029288
- ISBN 10:
0078029287
- Edition: 3rd
- Format: Paperback
- Copyright: 01/20/2012
- Publisher: McGraw-Hill Education
- Newer Edition
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Summary
Essentials of Strategic Managementresponds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.