9780324043761

Essentials of Marketing

  • ISBN 13:

    9780324043761

  • ISBN 10:

    0324043767

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 03/23/2000
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Textbook delivers a slimmed-down version of the knowledge found in 'Marketing', Fifth Edition, in a streamlined, condensed, easy-to-use format. Contains comprehensive coverage of current topics including global marketing, ethics, customer value and quality, and Internet marketing. Referenced Web site provides additional resources. For students. Softcover. DLC: Marketing.

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