9780132727235

Entrepreneurship and Small Business Management Plus MyBizSkillsKit -- Access Card Package

  • ISBN 13:

    9780132727235

  • ISBN 10:

    0132727234

  • Edition: 1st
  • Format: Package
  • Copyright: 06/16/2011
  • Publisher: Prentice Hall

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management  presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture ;from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process ;discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.

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