9780131011014

Entrepreneurship in Action

  • ISBN 13:

    9780131011014

  • ISBN 10:

    0131011014

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 11/19/2002
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Fun, contemporary, and easy to read, this book conveys the excitement and reality of entrepreneurship. Coulter focuses on the actual tasks and activities of the entrepreneurfrom researching venture feasibility, to launching the venture, to managing growth.KEY TOPICSOther chapter topics include the context of entrepreneurship, the details of planning and organizing the venture, and managing processes and people.For up-and-coming entrepreneurs and owners of small businesses.

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