9780470947678

E-Mail Marketing For Dummies

by: Unknown
  • ISBN 13:

    9780470947678

  • ISBN 10:

    0470947675

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 04/12/2011
  • Publisher: For Dummies

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

E-Mail Marketing For Dummies simplifies the process of building a mailing list, creating and sending effective messages, tracking results, and steering clear of legal issues in managing an e-mail marketing campaign. The book aids both enterprise level marketers who may be using a service provider and small business marketers who are doing it all on their own. Parts include: Getting Started with E-Mail Marketing: an overview of the full process as well as legal guidance to avoid breaking CAN-SPAM laws. Mapping Out an E-Mail Marketing Strategy: the steps required to create reachable objectives and begin list building Constructing an Effective Marketing E-Mail: expert guidance on crafting a message that appeals to the audience Delivering and Tracking Your E-Mails: measuring results, includes coverage on incorporating social media avenues The Part of Tens: quick tips on content blunders to avoid and helpful resources

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