9780132145381

Electronic Commerce 2012 : Managerial and Social Networks Perspectives

  • ISBN 13:

    9780132145381

  • ISBN 10:

    0132145383

  • Edition: 7th
  • Format: Hardcover
  • Copyright: 10/04/2011
  • Publisher: Pearson
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerceprovides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. To keep pace with today's ever-changing technology, the seventh edition has been streamlined-removing material that's no longer relevant, while still providing information on the hottest topics in the field.

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