In this comprehensive guide to creating an e-commerce Web site using PHP and MySQL, renowned author Larry Ullman walks you through every step-designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order-always with security and best practices emphasized along the way. Even if yours"re an experienced Web developer, yours"re guaranteed to learn something new. The book uses two e-commerce site examples-one based on selling physical products that require shipping and delayed payment, and another that sells non-physical products to be purchased and delivered instantly-so you see the widest possible range of e-commerce scenarios. In 11 engaging, easy-to-follow chapters, Effortless E-Commerce with PHP and MySQL teaches you how to: bull; Think of the customer first, in order to maximize sales bull; Create a safe server environment and database bull; Use secure transactions and prevent common vulnerabilities bull; Incorporate different payment gateways bull; Design scalable sites that are easy to maintain bull; Build administrative interfaces bull; Extend both examples to match the needs of your own sites Larry Ullman is the president of Digital Media and Communications Insights, Inc., a firm specializing in information technology (www.dmcinsights.com). He is the author of several bestselling programming and Web development books, including PHP and MySQL for Dynamic Web Sites: Visual QuickPro Guide. Larry also writes articles on these subjects and teaches them in small and large group settings. Despite working with computers, programming languages, databases, and such since the early 1980s, Larry still claims hers"s not a computer geek (but he admits he can speak their language).