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Effective Communication for Colleges

by: BRANTLEY/MILLER

Effective Communication for Colleges

by: BRANTLEY/MILLER

ISBN 13:
9780538724579
ISBN 10:
0538724579
Edition: 9th
Format: Paperback
Copyright: 07/13/2001
Publisher: South-Western College Pub
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Summary

Updated with the most current trends in the workplace this text continues to provide its proven process approach. With updated and enhanced chapters on technology, short reports, interviewing skills, customer communication, visual/graphics presentations and technical communication, the reader can prepare effective workplace correspondence for our expanding technology-driven world.

Preface

iii

PART 1

Partners for Effective Communication

(25)

The Communication Cycle

(14)

The Communication-by-Objectives Approach

(10)

Exercises 1-1 to 1-7

(3)

Internet Challenges 1-1 to 1-2

(1)

Case Studies 1-1 to 1-2

(2)

Communication Skills Development 1

(2)

The Six Cs of Effective Messages

(38)

Courtesy

(4)

Clarity

(4)

Conciseness

(4)

Concreteness

(4)

Correctness

(4)

Completeness

(17)

Exercises 2-1 to 2-11

(10)

Internet Challenges 2-1 to 2-2

(1)

Case Studies 2-1 to 2-2

(1)

Communication Skills Development 2

(2)

The Communication-by-Objectives Approach

(32)

Plan a Message

(6)

Compose a Draft

(7)

Complete a Message

(18)

Exercises 3-1 to 3-7

(6)

Internet Challenges 3-1 to 3-2

(1)

Case Studies 3-1 to 3-2

(3)

Communication Skills Development 3

(2)

Communication and Electronic Technology

(31)

The Internet

(3)

Communicating the Written Word

101

(12)

Communicating the Spoken Word

113

(15)

Exercises 4-1 to 4-9

119

(3)

Internet Challenges 4-1 to 4-2

122

(1)

Case Studies 4-1 to 4-2

123

(2)

Communication Skills Development 4

125

(3)

PART 2

Good News and Neutral News Messages

128

(31)

The Good News Strategy

129

(7)

Good News and Neutral News Applications

136

(23)

Exercises 5-1 to 5-2

149

(1)

Internet Challenges 5-1 to 5-3

150

(1)

Case Studies 5-1 to 5-10

151

(6)

Communication Skills Development 5

157

(2)

Bad News Messages

159

(22)

The Bad News Strategy

160

(5)

Bad News Applications

165

(16)

Exercises 6-1 to 6-2

173

(2)

Internet Challenges 6-1 to 6-3

175

(1)

Case Studies 6-1 to 6-4

176

(3)

Communication Skills Development 6

179

(2)

Persuasive Messages

181

(36)

The Persuasive Strategy

182

(7)

Persuasive Applications

189

(28)

Exercises 7-1 to 7-7

205

(4)

Internet Challenges 7-1 to 7-2

209

(1)

Case Studies 7-1 to 7-11

210

(5)

Communication Skills Development 7

215

(2)

Job Searches, Resumes, and Cover Letters

217

(38)

The Job Search

218

(3)

The Resume

221

(15)

The Cover Letter

236

(19)

Exercises 8-1 to 8-10

245

(5)

Internet Challenges 8-1 to 8-2

250

(1)

Case Studies 8-1 to 8-4

251

(2)

Communication Skills Development 8

253

(2)

Applications, Interviews, and Follow-Up Messages

255

(28)

Employment Applications

256

(3)

Employment Interviews

259

(5)

Follow-Up Messages

264

(19)

Exercises 9-1 to 9-6

275

(1)

Internet Challenges 9-1 to 9-2

276

(1)

Case Studies 9-1 to 9-6

277

(4)

Communication Skills Development 9

281

(2)

Visuals, Presentations, and Instructions

283

(24)

Visuals

284

(6)

Presentations

290

(6)

Instructions

296

(11)

Exercises 10-1 to 10-5

301

(2)

Internet Challenges 10-1 to 10-2

303

(1)

Case Studies 10-1 to 10-3

304

(1)

Communication Skills Development 10

305

(2)

Reports in the Workplace

307

(40)

Report Overview

308

(5)

Formal Reports

313

(15)

Informal Reports

328

(19)

Exercises 11-1 to 11-6

337

(3)

Internet Challenges 11-1 to 11-2

340

(1)

Case Studies 11-1 to 11-6

341

(4)

Communication Skills Development 11

345

(2)

Reference Guide

347

(48)

Format Guide

395

(10)

Index

405

Amazon no longer offers textbook rentals. We do!

Effective Communication for Colleges

Effective Communication for Colleges

9780538724579

0538724579

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Effective Communication for Colleges

Effective Communication for Colleges

9780538724579

0538724579

Summary

Table of Contents

Supplemental Materials

Write a Review

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