9780415818032

The Economics of Advertising (RLE Advertising)

  • ISBN 13:

    9780415818032

  • ISBN 10:

    0415818036

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 03/20/2013
  • Publisher: Routledge

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $140.00 Save

Free Shipping Free Shipping On Every Order
Usually Ships in 3-5 Business Days

Summary

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

Write a Review