9780415818025

The Economic Implications of Advertising (RLE Advertising)

  • ISBN 13:

    9780415818025

  • ISBN 10:

    0415818028

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 03/20/2013
  • Publisher: Routledge

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertisingprovides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.

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