9780321269379

E-Commerce: Business, Technology, Society, Case Book Update

  • ISBN 13:

    9780321269379

  • ISBN 10:

    0321269373

  • Edition: 2nd
  • Format: Package
  • Copyright: 01/01/2005
  • Publisher: Prentice Hall

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Comprehensive, market-leading text designed for undergraduate and graduate business school students, this book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

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