9780138018818

E-Commerce 2012

  • ISBN 13:

    9780138018818

  • ISBN 10:

    0138018812

  • Edition: 8th
  • Format: Hardcover
  • Copyright: 11/16/2011
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.

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