- ISBN 13:
- ISBN 10:
- Format: Paperback
- Copyright: 11/29/2013
- Publisher: Oxford University Press
Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)
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The book covers different aspects of e-business including e-business strategies, various e-business models and life cycle, business intelligence and knowledge management in Indian and global context. It also covers setting up of e-business and its management and techno-managerial aspects of running e-business. The book is equipped with real life case studies of India-based e-business companies.
Users would find this book useful for its coverage of the various aspects of e-business. It would also serve as a good reference book for marketing and IT professionals and e-business practitioners.