Dynamic Communication Strategies to Grow, Lead, and Manage Your Business
- ISBN 13:
- ISBN 10:
- Format: Paperback
- Copyright: 04/11/2017
- Publisher: Entrepreneur Pr
Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)
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This book is that bigger picturewhere all the pieces come together for dynamic communication to exist and help business owners lead, manage, and sell. Dynamic Communication combines the author's business experience and theoretical background as a university communications instructor to create this modelan equation with three variables that encompasses what you need for dynamic and successful communication that moves people to action.
Dynamic Communication contains three variables: connect, listen, and articulate. The proposed book takes each variable, explains it, applies it in the three main business audience typesinternal audiences, external audiences, and consumer audiencesand shows the reader how to identify which variable is missing and how to correct it. It’s an action-oriented model that drives results for the user, thus producing better managed, better connected, better articulated, and therefore better producing businesses.