9780071606028

Digital Strategies for Powerful Corporate Communications

  • ISBN 13:

    9780071606028

  • ISBN 10:

    0071606025

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 08/12/2009
  • Publisher: McGraw-Hill Education

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The latest technology and tactics forprotecting a company's brands andreputationThe advents of blogging, mashups, and wiki programshave introduced chaos in the world of business communication.Digital Strategies for Powerful CorporateCommunicationsexplains how to use these same digitalmeans, among many others, for bringing order to thisinformation-saturated environment.Deploying the lessonsinside, communication directors will be able tobuild symbiotic relationships with stakeholders, developkey messages based on customers' needs and desires,managing the company's reputation, and executing efficientleadership strategies. Case studies of leadingglobal companies are included.

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