BÉATRICE COLLIN is Professor of Strategy and International Management at ESCP Business School. Her research focuses on digital innovation and transformation, and she is recognized as a leading global expert on L'Oréal. 

MARIE TAILLARD is Professor of Marketing at ESCP Business School. She has over thirty years of experience supporting small and large companies worldwide and teaches across continents in graduate and executive learning programs. Her research focuses on digital transformation and customer centricity.

Foreword

Introduction

Parts I Four Foundational Pillars

Chapter 1 Orchestrate Creativity

Chapter 2 Cultivate Healthy Doubt

Chapter 3 Learn and Innovate with Rigor

Part II A Human-Centered Transformation

Chapter 5 Centering Customers

Chapter 6 Becoming Social

Chapter 7 Transforming Relationships with Partners

Chapter 8 Putting People First

Conclusion

Acknowledgments

About the Authors

Appendix 1 L’Oréal’s History: A Timeline of Significant Dates

Appendix 2 Timeline of L’Oréal’s Acquisitions and Strategies

Appendix 3 L’Oréal’s Portfolio of Brands

Appendix 4 Global Beauty Industry Data

Notes

References

Index

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