9781119758679

Fuel your business' transition into the digital age with this insightful and comprehensive resource

Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential.

Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of:

How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges
How to deconstruct decision-making throughout all levels of your organization
How to combine strategy, product, experience, engineering, and data to produce digital results

Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.

Nigel Vaz (https://www.publicissapient.com) is global CEO of Publicis Sapient and Executive Committee member of Public Groupe. As Global Lead of Digital Business Transformation for Publicis Groupe, Nigel is responsible for driving forward the company’s vision of partnering with clients to ensure they are successful at reimagining and transforming their business for the digital age. Nigel’s roots are in business strategy and technology, where he has consistently helped clients to build businesses and create sustainable value propositions for their brands by operating at the intersection of strategic thinking, creativity and technology. Prior to Sapient, he was a co-founder of a startup that grew into a public company with interests in telecoms, consulting and connectivity solutions. He has also been a key advisor for many global companies.

Preface: Digital Business Transformation

SECTION 1. NOW

Chapter 1: The Death of Business as Usual

It’s All Change

Truth, Knowledge, Vision

Constant Beta

Digital Assets and Liabilities

Digital Business Transformation: why it’s more than just technology

Chapter 2: The Four Forces of Connected Change

Customer Behaviours

Technological Change

Business Models

Societal Change

Chapter 3: What Is Slowing Down Established Businesses? – Blocks, Brakes and Behaviours

Top-down decision-making

Organizational silos

Legacy technology

Short-termism

Talent shortages

Values and culture (and purpose)

‘Not invented here’

SECTION 2. NEXT

Chapter 4: Characteristics of a Digital Business

The Inconvenient Truth

Decoding What Digital Companies Do Well

Decoding how they do it

Chapter 5: The Big Hairy Audacious Goals (BHAGs) of Digital Business Transformation 50

The 2 Big Hairy Audacious Goals (BHAGs) of Digital Business Transformation

Goal 1: Developing The Muscle of Continuous Change (The PS How)

Goal 2: Building The Capability To Identify and Realize Value (SPEED)

Chapter 6: Strategy

Swarm Intelligence

The Role of Strategy

Anchor Strategy on Your Customer, Not Your Competition

Determine ‘Where To Play’ By Looking At Your Market Differently (The D-3 Model)

‘How to Win’ – View Your Transformation as a Portfolio of Moves

Build ‘Your’ Capabilities: The Partner Ecosystem

Bringing Products To Market: The Elusive Product-Market Fit

Chapter 7: Product – Operating in Constant Beta

The Evolution From Brand To Product

The Relentless Hunt For Value

The Inconvenient Truths of Product

The Forces of Change in Product

Agile, Lean, and DevOps

Banking Case Study: Transforming Product

Chapter 8: Experience

Everything in your business contributes to your customer experience

What is Experience, anyway?

Orienting to the Customer

Brand is the experience and experience is the brand

Data and Computation

What makes a great experience? LEAD (Light, Ethical, Accessible, Dataful)

Chapter 9: Engineering

Technology as a Cost Center to Technology as a Value-driver

Spaghetti Tech: The Layers of Enterprise IT

Moore’s Law

Legacy technology

The Impact of Product and Rise of Engineering

Technology & Engineering

Architecture: Cloud

Microservices

Ways of Working: Agile, Lean, DevOps

Engineers

Automation

It’s All About the Talent

Chapter 10: Data

Data As An Asset

Getting Started With Data

Utility: How do you get useful data on the right audience?

Data Architecture: Is the data in a format and structure that’s accessible?

Data Science and Artificial Intelligence

Designing for Data: How do you design your products, services and experiences to collect data?

Ethics: How does becoming data-led impact your ethical responsibility?

Chapter 11. Leading A Gryphon Organization

Learning To Think Differently

Characteristics of a Gryphon organization

Customer Obsession

Outside-in

A Willingness To Disrupt Yourself

Winning by Failing

SECTION 3. HOW

Chapter 12: Components of Successful Digital Business Transformations

1. Always Remember What The Ultimate Goals Of Digital Business transformations (The DBT BHAGs)

2. Align The Team Around A Shared Vision

3. Get C-Level Buy In

4. Anchor in Outcomes

5. Seize Your Quick Wins & Communicate

6. Move Fast

7. Be thoughtful about your Governance choices

8. Choose Partners who will co-create and are a fit for your team

9. Keep your teams small and cross-functional

10. Consider New Approaches To Funding That Match The Way Projects Work

Chapter 13: What Transformation Journeys Actually Look Like

They Are Never A Straight Line

They Require Treating Digital As More Than A Channel

They Are Almost Always Driven By Uncertainty

Without A Clear Vision, Functions Get Disconnected Fast

The Many Paths to Transformation

Chapter 14: The Beginning

Why there is no ‘End’

Where do we go from here?

What’s in your digital moat?

What are you building?

Everyday superheros

Acknowledgements

Index

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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Digital Business Transformation How Established Companies Sustain Competitive Advantage From Now to Next

Digital Business Transformation How Established Companies Sustain Competitive Advantage From Now to Next

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Summary

Author Biography

Table of Contents

Supplemental Materials

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